Case study — Quantistry
Designing for PhD chemists when you don't speak quantum chemistry.
The client
Quantistry builds AI tools to simulate physical materials for R&D teams.
Instead of slow wet-lab trials, chemical R&D teams use Quantistry to simulate physical materials. While they had proven algorithms and paying customers, they faced a crucial funding round with an outdated identity and no web presence to prove their enterprise traction.
The problem
We need a brand and site refresh so we can raise our next investment round.
While competitors pushed vague AI buzzwords without real tech, Quantistry had proven software with zero visual proof. My challenge was looking past the math to uncover the commercial hook: proving to investors that enterprise R&D directors actually rely on these tools to compress lab cycles.
- Signal Competitors flooded the space with AI rebrands, masking thin products behind generic buzzwords.
- Constraint A tight two-month launch window ahead of investor meetings, with a non-scientist designing for chemists.
- Unknown How to explain quantum chemistry clearly to investors without dumbing down the science for R&D leads.
How it got solved
Hover a step
-
01
I decoded the quantum chemistry
I interviewed the founders and engineers to isolate their real value: not algorithmic nuance, but raw speed to market.
VALUE REFRAME: DOMAIN COMPLEXITY TO CORE COMMERCIAL PROMISE -
02
I aligned two distinct audiences
I mapped the pitch to solve R&D managers' daily friction. Proving concrete lab value made the upside obvious to investors.
AUDIENCE INTERSECTION: SCIENTISTS & INVESTORS CORE PITCH -
03
I grounded the identity in science
I paired scientific deep-blue with high-energy orange accents, signaling modern AI speed without sacrificing credibility.
LOGO MARK REDRAWN: STROKE BALANCE AND SMALL-SIZE LEGIBILITY -
04
I visualized the speed advantage
I animated how simulation eliminates months of physical lab rounds, making time savings palpable in seconds.
MOTION STORYBOARD: TRADITIONAL R&D ROUNDS VERSUS SIMULATED RUNS -
05
I anchored the site in proof
I structured every page around enterprise case studies and customer logos, partnering with dev to ship in 8 weeks.
SHIPPED HOMEPAGE: HERO AND NAMED-CUSTOMER PROOF STRIP
The impact
My redesign gave Quantistry a defensible narrative for sales calls and Series A pitches.
- 8 wks
- Brief to live site rollout
By translating quantum mechanics into clear commercial ROI, I gave the founders a sharp, credible story to take to deeptech summits and enterprise demos.