Four training domains in one product for users ranging from first-time trackers to periodization-literate athletes. My job: make that legible without burying anyone.

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closed beta

Defining Kynso

defining
Kynso

Strength, cardio, mobility, and nutrition, typically isolated in separate apps, come together in Kynso. By integrating them, Kynso reveals connections no single app can: for example, how cardio load impacts strength or whether recovery matches training volume.

Redefining the Scope

reDefining
the scope

The concept began with three domains — strength, cardio, nutrition. But research revealed a missing piece: mobility. I advocated for its inclusion, ensuring the model was complete.

This was a structural, not aesthetic, argument. Strength and cardio address performance; mobility is the axis for injury prevention and longevity. Leaving it out would leave a gap in a product claiming to cover health holistically.

That changed the shape of the product before any screen existed.

The concept began with three domains — strength, cardio, nutrition. But research revealed a missing piece: mobility. I advocated for its inclusion, ensuring the model was complete.

This was a structural, not aesthetic, argument. Strength and cardio address performance; mobility is the axis for injury prevention and longevity. Leaving it out would leave a gap in a product claiming to cover health holistically.

That changed the shape of the product before any screen existed.

strength widget card
nutrition widget card
mobility widget card
icon for mobility
icon for strength
phone with a fitness app open on a dashboard
icon for cardio
icon for nutrition
desigh progblem

Bringing these domains together is only the start. Each has its own data model, vocabulary, and user expertise level. Combining them risks making the product heavier than the sum of its parts.

So my central design challenge: how can a four-domain product stay lighter and more usable than four single-domain apps?

user interview screenshot
1rm estimation document
categorie audit document
categorie audit document

User interviews across the range the product had to serve — people new to tracking through to athletes running structured programs.

Category audit. How people actually use fitness apps today: which ones they stack, where they abandon, what they never open twice.

Coaching content and sport-science literature. What the domains actually require, so the product’s model rests on the training reality rather than on two people’s habits.

Leading with Research

Leading with Research

Kynso began as a solution to our own needs as people who train. But founder-built products risk fitting only their creators. To avoid this risk, we led with research before any screens were designed.

Kynso began as a solution to our own needs as people who train. But founder-built products risk fitting only their creators. To avoid this risk, we led with research before any screens were designed.

Structuring Complexity
on Two Axes

Structuring Complexity
on Two Axes

Research surfaced two distinct types of complexity. The audience runs from beginner to expert, and every user, including experts, shifts between focused and analytical depending on the moment.

by expertise — via progressive disclosure

Users see only the essentials at first (log a lift, log a run), with deeper features (trends, biomechanics, periodization logic) accessible beneath the surface.

Gym mode

Desk mode

by context with two modes
by context with two modes

The same user in different cognitive states: mid-workout, one glance at the phone between sets or at home with time to explore. Gym Mode stays minimal and quick; Desk Mode provides depth.

The same user in different cognitive states: mid-workout, one glance at the phone between sets or at home with time to explore. Gym Mode stays minimal and quick; Desk Mode provides depth.

Designing for
the majority user

Designing for
the majority user

Most fitness app users are women — yet most products default to male physiology. As both a designer and user, I’ve experienced these limitations firsthand. In Kynso, this recognition shapes the data model itself, not just the marketing.

Most fitness app users are women — yet most products default to male physiology. As both a designer and user, I’ve experienced these limitations firsthand. In Kynso, this recognition shapes the data model itself, not just the marketing.

Sex-specific calculations

Metrics are computed using female physiology where reference data differs, rather than relying on male-derived defaults.

Cycle-aware training view

Strength and other metrics are displayed in relation to the menstrual cycle, allowing users to observe correlations in their own data rather than imposing prescriptive rules.

Weight as a modelled trend

Weight loss is not linear, and for many women, fluctuations are cyclical. Displaying a modelled trend that accounts for these fluctuations supports retention and is a deliberate design choice.

Goals & Tradeoffs

Most calorie trackers cost four or five taps per meal.

1
open the tracker
2
search a database
3
match an entry
4
confirm portions
5
log
The goal

Interviews and self-testing revealed that consistency is the primary challenge.

Calorie data is inherently imprecise, so displaying trends is the most valuable approach.

The tradeoff

I traded an imprecise food database for speed. Reading the number off the label instead of searching a database also makes you more aware.

We cut it to three steps.

1
open the tracker
2
ENter a number
3
Log

Testing Decisions in Practice

Testing Decisions in Practice

Research
Rapid Prototype
Daily Use

I live inside the product and refine it under real conditions

This sequence shaped the work: decisions reasoned up front were sharpened by daily use rather than undone by it. For example, a fixed goal evolving into a live deficit/surplus or a flat line giving way to a modelled trend. It’s disciplined convergence, not a series of pivots.

This sequence shaped the work: decisions reasoned up front were sharpened by daily use rather than undone by it. For example, a fixed goal evolving into a live deficit/surplus or a flat line giving way to a modelled trend. It’s disciplined convergence, not a series of pivots.

status

Pre-launch

20

20

closed-beta signups

4

4

months daily self-testing

34

34

screens Fully prototyped

Tetiana

Product Designer

Available for hire

Running stable on caffeine and curiosity

letstalk@dyki.design