Curiosity as raw material
Before design systems, components, and polished interactions, there is the uncarved block: an appetite for understanding how complex structures function.
Early business classes and high school in the US pushed me to question everything. I became obsessed with why systems function as they do, always dreaming up ways to make them better.
1999 – 2012
Finding the chisel
Born in Odesa, Ukraine, I lived inside stories—reading street signs, building imaginary worlds, and writing. When given the chance to study in Hawaii, the only answer was yes.
I wrote poetry, ran chemistry experiments, and stayed relentlessly curious about how things work. Living across different cultures expanded that imagination even further.
“If you can map the hidden rulebook of a mechanism, you can reshape how people play the game.”
Knocking off the excess
A computer science foundation gave way to design school in Poland. I experimented across sculpture, video, and branding before zeroing in on digital products—stripping away everything that didn’t fit.
Freelancing took off overnight. I built a boutique client practice, delegated production to contract talent, and shipped high-standard identities. Leading early taught me sustainable discipline.
2013 – 2021
New languages & raw momentum
Reconnecting with my roots led me home to Ukraine, then outward to Poland. Accepted into art school without knowing a word of Polish, I threw myself into the deep end and reached B2 fluency in two months flat.
I lived in creative overdrive—making sculptures, music, and video by day, doing client work by night. The hunger to master every medium was exhilarating, until the pace caught up.
“Striking hard shapes the stone fast, but without rhythm and patience, you only break the tool.”
Solo craft to living systems
At Propaganda Solutions, I shifted from shaping perception through marketing into architecting web products. Stepping up as the agency’s sole product design lead, I owned our entire web architecture and design pipeline.
Running solo meant owning the entire spectrum—from brand positioning to web architecture. I helped reshape the agency's identity while delivering digital products that balanced business goals with fine craft.
2021 – 2025
Village stillness & worldbuilding
Taking an intentional pause to travel, I found perspective. When war escalated, living in quiet Ukrainian villages taught me resilience and clarity before I finally made my way back home to Odesa.
In Odesa, I co-founded a D&D club that outgrew two spaces. Crafting campaigns showed me that worldbuilding and product design share the same truth: both rely on clear systems and player agency.
“Designing a product is just worldbuilding: craft the rules, honor the player's agency, and let the story unfold.”
Instruments for human agency
Today, I build at the edge of human agency and AI orchestration. Co-founding a fitness app gave me the canvas to design without constraints, turning autonomous tools into creative extensions of product intent.
I partner with founders and engineering teams to turn ambitious 0-to-1 bets into resilient, living software. Explore how I translate systems and craft in the Kynso Fitness App case study →
2025 – NOW
Orchestrating worlds & agents
Leaving home gave me room to heal and reset. Knowing how little I knew, I dove into books and film, realizing that narrative structure and product architecture share the exact same DNA.
Physical discipline grounded my day-to-day focus. Today, whether steering campaigns at the game table or orchestrating AI agent workflows, I design responsive environments where people and software thrive.
“Whether leading a campaign or directing AI agents, the goal holds: build clear systems that give others full agency.”